With the arrival of the holidays comes the serious gift buying season and shopping for that special someone, which can often times be challenging at best.  Sometimes you’d like your gift to represent a little more than a generic gift card, which granted is always a safe bet, but if you’re looking for a truly unique and original gift perhaps you should consider a vanity domain name.

In the Domain Name System (DNS), a vanity domain is a domain name whose purpose is to express the individuality of the person on whose behalf it is registered. This contrasts with domain names which resolve to an organization, company or a service that the organization offers. Vanity domains may be compared with vanity car registration plates, which similarly identify their owner as an individual and not just someone relying on another organization’s services.

According to Brett Pelham, an expert in “implicit egotism” at the National Science Foundation in Arlington, Virginia, displaying signs and symbols of who a person is helps people predict and control what’s happening in their lives.

“It’s one of the ways you can let the world know what you are and how people should treat you”

In other words, people like to express themselves.   For example, a vanity domain such as IAmFamous.com or IAmTalented.com for a rising entertainer or musician not only affirms who they are, it represents their ideal.  It is a declarative statement about who and what they are.

Perhaps you have a soon-to-be grad?  Securing a vanity or Positive Affirmation Domain for them such as IAmMeticulous.com or IAmPhilosophical.com is a way of insuring that they can develop their own online presence and make a statement on the internet.  This is especially crucial in today’s modern job market where Human Resource departments and Talent Recruiters now research candidates via social media such as LinkedIn, Facebook and Google before even picking up the phone or sending an email for an interview.

Vanity domains are growing in popularity.  They are one-of-a-kind domain names used for successful online businesses or personal landing pages. They also build trust and are easier to share: on business cards, in emails and over the phone.   The gift of a vanity domain is beyond doubt an empowering and personal gift and not something to be used once and forgotten.